Formerly Kat Von D's makeup company, KVD Beauty is a vegan, cruelty free makeup line.
My girl crush on Kat Von D is what originally lead me to the makeup line, but they have since dropped her/she stepped down from the company; they are still using her initials. She has come out and made a few statements wishing they would stop using her name to sell the products since she is no longer associated with the line; but the line is still AMAZING!!!
Of those products, Everlasting Liquid Lipstick Matte is MY FAVORITE!!!
It stays on so well! There have been times where I go to work with it on (where I have to wear a mask) and when I'm out, it only needs a little touch up!
I am going to assume that most of the people that are reading this are friends with me, so you have absolutely seen many a picture of me sporting this lipstick.
I own such colors as Vampira, Witches and Nahz Fur Atoo.
I can not sing enough praises of this lipstick. If you don't have some, go buy some!
It's usually in the $18-$20 realm, but it's worth every penny. It's full coverage, so you don't even need to use that much for it to be very vivid. You'll have one tube for a long time!
I usually buy it at Sephora because that is my favorite makeup store; but it is now available at Ulta, Kohls, Target (supposedly, I've never seen it there but also haven't looked) and of course www.kvdveganbeauty.com.
*This is not a paid sponsorship*